In a significant financial and strategic boost to domestic football, the Ghana Football Association (GFA) has officially partnered with Adesa Production Ltd, a subsidiary of Media General and the producers of live Ghana Premier League (GPL) broadcasts. The landmark agreement will see each Premier League club receive GHC 1 million (approximately $83,000) ahead of the upcoming season, alongside performance-based bonuses.
This development marks a turning point in the GFA’s efforts to professionalize and stabilize the Ghanaian top flight, providing clubs with the resources needed to retain top talent, improve facilities, and enhance administrative structures.
Speaking at the official launch of the partnership, GFA President Kurt Okraku described the move as a “game-changer” for Ghana football.
“This is more than just funding. It’s about building strong, competitive clubs that can attract fans, sponsors, and global attention. With the support of Adesa Productions, we are creating a league that is financially viable and commercially attractive,” he stated.
The GHC 1 million upfront allocation comes at a time when many clubs have struggled with financial instability, often resulting in player exodus and underwhelming performances both locally and in continental competitions. The added promise of performance-based bonuses is also expected to create a new level of competitive intensity throughout the league.
Kennedy Agyapong Jr., CEO of Adesa Productions, reiterated the company’s commitment to delivering high-quality coverage of GPL matches, noting that improved production standards will increase fan engagement and open new avenues for digital and television monetization.
“This is about more than just football. It’s about content, community, and creating a product that Ghanaians can be proud of—both at home and abroad,” Agyapong Jr. said.
The partnership is expected to have a ripple effect across the football value chain—spurring interest from corporate sponsors, attracting international scouts, and restoring confidence in Ghana’s football ecosystem.
Football stakeholders, including club executives, coaches, and former players, have welcomed the move with optimism, describing it as a long-awaited step toward rebuilding the stature of the Ghana Premier League.
As the 2024/25 season approaches, attention will now turn to how clubs utilize this financial injection to improve infrastructure, invest in youth development, and enhance the overall quality of the domestic game.
The GFA’s latest move signals a renewed determination to not only revitalize the league but to position it as one of Africa’s most dynamic and competitive competitions.
Source – My News Ghana
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