Accra, Ghana – MultiChoice Ghana has firmly rejected recent calls by Communications Minister Samuel Nartey George for a significant reduction in DStv subscription fees, arguing that such a move is “untenable” despite the recent appreciation of the Ghanaian cedi.
In a statement dated August 3, 2025, and signed by Managing Director Mr. Alex Okyere, MultiChoice acknowledged the currency gains but maintained that a drastic price cut, as proposed by the Minister, would not be feasible under current market dynamics.
“While we appreciate the recent appreciation of the cedi— which we have never referred to as a ‘fluke’— it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister,” the statement read.
The company defended its pricing model, explaining that subscription rates are determined by a range of economic factors including content acquisition costs, satellite operations, foreign exchange volatility, and broader macroeconomic conditions.
MultiChoice further emphasized that any decision to adjust pricing must carefully balance affordability for consumers with the company’s ability to maintain quality service and programming standards. It added that despite operating in a “difficult macroeconomic and competitive environment,” it remains committed to offering value to its subscribers.
In a bid to find common ground, MultiChoice confirmed that it has submitted a proposal for further engagement with both the Minister and the National Communications Authority (NCA).
“We are open to constructive dialogue and have shared a proposal for continued discussions with the relevant authorities,” the company stated.
Highlighting its three-decade presence in Ghana, MultiChoice reiterated its long-standing contributions to the local economy and pledged to continue complying with all Ghanaian laws and regulatory frameworks. It also assured stakeholders that protecting livelihoods—both within the company and among its broader ecosystem—remains a key priority.
The dispute comes amid growing public debate over DStv pricing in Ghana, with many consumers expressing dissatisfaction with current fees. While the recent appreciation of the cedi has renewed calls for lower rates, MultiChoice’s latest response signals that any reduction is unlikely without significant regulatory compromise or further economic shifts.
The company concluded by reaffirming its commitment to customer satisfaction, and called for continued dialogue with government stakeholders in pursuit of a mutually beneficial outcome.
Source – My News Ghana
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